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Aravind Bremanandam

The 2012 Classic Run is on the way and the press is all over it. Below is a piece from the Deccan Chronicle, titled ‘Get in an auto, give to society‘ ‘The thought of taking the auto to work today may faze you, but you won’t be thinking twice before jumping behind the wheel of...
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The Rickshaw Challenge Deccan Odyssey was flagged off by Panaji mayor Yatin Parekh on Sunday, in which participants will be driving their auto-rickshaws to Mumbai. Having had two days of intensive training, driving their tricky tuk-tuk – as they refer to it, participants are looking forward to the trip. Of seven teams competing, winners will...
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In a rally car on a tricky road in Marrakesh, Morocco, navigating heavy traffic is not exactly the kind of situation where you’d be struck by life-altering inspiration. As it turns out though, that was exactly when Aravind Bremanandam decided to organise the Rickshaw Challenge in India in 2006. “I was in a 400-dollar car,...
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The Mumbai Xpress – 2009 , an autorickshaw rally from Chennai to Mumbai, is expected to raise Rs.25lakhs for providing basic amenities in rural schools.   “The funds raised will be used towards 10 projects along the rally route and will benefit over 20,000 students,” said Aravind Bremanandam, managing director of Chennai Event Management Services, the lead...
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The humble auto rickshaw is hailed as kitschy and cool, as it springs up in ads and art as the ultimate metaphor for a crazy, urban life. A wobbly three-wheeler that trundles through the traffic, its two-stroke engine lugging four people at a Prozac pace of 40km/hr, the autorickshaw hasn’t been the most stylish vehicle...
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