DHL Rickshaw Challenge in the Press

Firang CEOs + autorickshaw ride = tourist-safe India
Ride was part of initiative to renew foreigners’ confidence in Mumbai post 26/11 terror attacks
Fifty corporate biggies of different nationalities went sightseeing in Mumbai in autorickshaws yesterday. The joyride was part of an initiative to change visitors’ perception of urban India, which, the hosts said, suffered a setback after the 26/11 terror attacks.
The CEOs and regional heads, all working for DHL’s South Asia-Pacific and Europe regions, were in Mumbai for a company summit during which they took to the road in 16 autorickshaws. “The 26/11 terror attacks kept foreigners away. The company decided to ensure that the perception changed for the better,” explained Franz Festl, general manager, (Trade Lane Management India), DHL Global Forwarding.
Festl said many of the top bosses were visiting India for the first time. “They were thrilled at the sight of a black and yellow three-wheeler operating on CNG or petrol,” said Festl. Christoph Remund, chief executive officer, DHL Lemuir Logistics, who was among the 50 executives, said the experience was exhilarating.
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