Pimp My Rickshaw
India’s Drivers Pump Up The Glam.
Dashboard statues of glow-in-the-dark Hindu gods, hubcaps painted like soccer balls and seat covers adorned with Bollywood stars — all this and more rickshaw bling is all the rage in India.
The motorized three-wheeled buggies are a fixture on India’s crowded city streets, scooting in and out of traffic, picking up and dropping off passengers.
In New Delhi alone, there are some 50,000 of these vehicles. And that number is set to double as the city recently lifted a decades-long cap on the number of rickshaws allowed on the road.
With more rickshaws, competition for passengers is expected to be fierce. As a result, some owners are already looking to glam up their rides.
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