https://www.rickshawchallenge.com Pure Adventure! Wed, 22 May 2013 07:59:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://rickshawchallenge.gamblingzion.com/uploads/2019/08/cropped-RC-FB-no-background-32x32.png https://www.rickshawchallenge.com 32 32 https://www.rickshawchallenge.com/2013/05/22/coca-cola-small-world-machines/?utm_source=rss&utm_medium=rss&utm_campaign=coca-cola-small-world-machines https://www.rickshawchallenge.com/2013/05/22/coca-cola-small-world-machines/#respond Wed, 22 May 2013 07:59:45 +0000 https://www.rickshawchallenge.com/?p=10763
In the latest ‘Open Happiness’ installation, Coca-Cola is set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols – together.

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