https://www.rickshawchallenge.com Pure Adventure! Wed, 09 Oct 2024 12:40:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://rickshawchallenge.gamblingzion.com/uploads/2019/08/cropped-RC-FB-no-background-32x32.png https://www.rickshawchallenge.com 32 32 https://www.rickshawchallenge.com/2008/10/07/auto-rickshaw-the-most-stylish-vehicle-in-town/?utm_source=rss&utm_medium=rss&utm_campaign=auto-rickshaw-the-most-stylish-vehicle-in-town https://www.rickshawchallenge.com/2008/10/07/auto-rickshaw-the-most-stylish-vehicle-in-town/#comments Tue, 07 Oct 2008 11:03:00 +0000 https://www.rickshawchallenge.com/rkch/blog/?p=121 The humble auto rickshaw is hailed as kitschy and cool, as it springs up in ads and art as the ultimate metaphor for a crazy, urban life.
A wobbly three-wheeler that trundles through the traffic, its two-stroke engine lugging four people at a Prozac pace of 40km/hr, the autorickshaw hasn’t been the most stylish vehicle in town. Roger Moore might have dodged a chase in it and Rajinikant might have serenaded it in a Tamil blockbuster, but the “auto” — our diminutive pet name for autorickshaw — had not been hailed as either cool or kitschy. Not until now. Probably for the first time since a plucky little version rolled out of a shed in suburban Bombay in 1957, the autorickshaw is springing up in ads and art as the metaphor for Indian urban life. Auto has become the motif.
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