India’s transgender community – Rickshaw Challenge https://www.rickshawchallenge.com Pure Adventure! Mon, 23 Jun 2014 09:06:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://rickshawchallenge.gamblingzion.com/uploads/2019/08/cropped-RC-FB-no-background-32x32.png India’s transgender community – Rickshaw Challenge https://www.rickshawchallenge.com 32 32 Mumbai's Seatbelt Crew https://www.rickshawchallenge.com/2014/06/23/mumbais-seatbelt-crew/?utm_source=rss&utm_medium=rss&utm_campaign=mumbais-seatbelt-crew https://www.rickshawchallenge.com/2014/06/23/mumbais-seatbelt-crew/#respond Mon, 23 Jun 2014 09:06:58 +0000 https://www.rickshawchallenge.com/?p=12273 Mumbai's Seatbelt Crew
Members of India’s transgender community, known as hijras, are now the stars of a campaign aimed at persuading India’s motorists to buckle up.
The Mumbai-based seatbelt crew has taken to the streets, persuading motorists to click clack front and back. Indian roads are hectic and only 27 percent of drivers wear a seat belt even though it’s mandatory. The ad campaign, by India Ogilvy & Mather, showcases the hijras at a busy road in Mumbai, showing the importance of wearing a seat belt.

The Seatbelt Crew

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