Coca Cola – Rickshaw Challenge https://www.rickshawchallenge.com Pure Adventure! Wed, 22 May 2013 07:59:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://rickshawchallenge.gamblingzion.com/uploads/2019/08/cropped-RC-FB-no-background-32x32.png Coca Cola – Rickshaw Challenge https://www.rickshawchallenge.com 32 32 Coca-Cola Small World Machines https://www.rickshawchallenge.com/2013/05/22/coca-cola-small-world-machines/?utm_source=rss&utm_medium=rss&utm_campaign=coca-cola-small-world-machines https://www.rickshawchallenge.com/2013/05/22/coca-cola-small-world-machines/#respond Wed, 22 May 2013 07:59:45 +0000 https://www.rickshawchallenge.com/?p=10763 Small World Machines
In the latest ‘Open Happiness’ installation, Coca-Cola is set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols – together.

]]> https://www.rickshawchallenge.com/2013/05/22/coca-cola-small-world-machines/feed/ 0 Happiness Truck in India https://www.rickshawchallenge.com/2012/06/05/happiness-truck-in-india/?utm_source=rss&utm_medium=rss&utm_campaign=happiness-truck-in-india https://www.rickshawchallenge.com/2012/06/05/happiness-truck-in-india/#comments Tue, 05 Jun 2012 07:50:29 +0000 https://www.rickshawchallenge.com/?p=9112

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering small doses of happiness in the streets of India. Where will happiness strike next?

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