Auto rickshaw the most stylish vehicle in town!

7 Oct, 2008 by admin  1

The humble auto rickshaw is hailed as kitschy and cool, as it springs up in ads and art as the ultimate metaphor for a crazy, urban life.

A wobbly three-wheeler that trundles through the traffic, its two-stroke engine lugging four people at a Prozac pace of 40km/hr, the autorickshaw hasn’t been the most stylish vehicle in town. Roger Moore might have dodged a chase in it and Rajinikant might have serenaded it in a Tamil blockbuster, but the “auto” — our diminutive pet name for autorickshaw — had not been hailed as either cool or kitschy. Not until now. Probably for the first time since a plucky little version rolled out of a shed in suburban Bombay in 1957, the autorickshaw is springing up in ads and art as the metaphor for Indian urban life. Auto has become the motif.

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marie eaton
marie eaton

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